Carol A. Chapelle8 -6 Kotler, Philip ; Keller, Kevin Lane3 Kotler, Philip3 Baron, David P.2 Dandrea, Guillermo2 Taha, Hamdy A.2 Turban, Efraim2 Kotler, Philip ; Armstrong, Gary2 Malhotra, Naresh K.2 Carrell, Michael R.2 Laudon, Kenneth C. ; Laudon, Jane P.2 Solomon, Michael R.2 Dennis, Alan ; Wixom, Barbara Haley ; Tegarden, David1 Mohr, Jakki ; Sengupta, Sanjit ; Skater, Stanley1 Greer, Charles R.1 Rose, Michael R.1 Berman, Paul D.1 Keller, Kevin Lane1 Walters, Carl J. ; Martell, Steven J.D.1