| Judul | Essentials of Service Marketing Concepts, Strategies and Cases /K. Douglas Hofman |
| Pengarang | Hofman, K. Douglas Hofman, K. Douglas |
| EDISI | edisi 2 |
| Penerbitan | Philadelphia :Harcourt College Pub,2002 |
| Deskripsi Fisik | xxi, 569 halaman : ilustrasi ; 23 cm |
| ISBN | 30288924 |
| Subjek | manajemen pemasaran |
| Bahasa | Inggris |
| Bentuk Karya | Buku Teks Umum |
| Target Pembaca | Umum |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 02/00625 | 658.8 HOF e | Dapat dipinjam | Perpustakaan Universitas Terbuka - Lobby Lantai 1 | Tersedia |
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