| Judul | Advertising and Promotion : an Integrated Marketing Communications Perspective /George E. Belch, Michael Belch |
| Pengarang | Belch, George E. Belch, Michael Belch, George E. Belch, Michael |
| EDISI | edisi 6 |
| Penerbitan | Boston :McGraw-Hill,2004 |
| Deskripsi Fisik | xiii, 779 halaman : ilustrasi ; 28 cm |
| ISBN | 72536764 |
| Subjek | akuntansi |
| Bahasa | Inggris |
| Bentuk Karya | Buku Teks Umum |
| Target Pembaca | Umum |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 04/00859 | 659.1 BEL a | Dapat dipinjam | Perpustakaan Universitas Terbuka - Lobby Lantai 1 | Tersedia |
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