| Judul | Basic Marketing : A Marketing Strategy Planning Approach /Perreault ; Cannon ; McCarthy |
| Pengarang | Perreault Cannon McCarthy Perreault Cannon McCarthy |
| EDISI | edisi 5 |
| Penerbitan | London :McGraw-Hill Higher Education,2011 |
| Deskripsi Fisik | xxxix, 745 halaman : ilustrasi ; 28 cm |
| ISBN | 9780071221108 |
| Subjek | [n.n.] |
| Bahasa | Indonesia |
| Bentuk Karya | Buku Teks Umum |
| Target Pembaca | Umum |
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